Why do customers choose handmade clocks? – Handmade clocks vs mass production
Today’s home decor market is oversupplied with mass-produced inexpensive items, unfortunately most of them are poor quality and low value. Many major supermarkets like Tesco, Asda or Sainsbury include decorative items in their offer and the ever increasing online market swamps us with seemingly endless choice of goods.
And still, if you are looking for a unique item which is not an imitation of real, you can search for hours and fail. But is anybody looking for uniqueness with so many factory made alternatives and its low cost advantage? Let’s look at it, by comparing Peak Art wooden handmade artistic wall clocks with “equivalent” timepieces offered by today’s home decor market.
Handmade to stand out from the crowd
The first fundamental difference between Peak Art Handmade Wall Clocks and those produced in factories is uniqueness of each single timepiece. The factory production speeds up the process, cuts the costs and eradicates the likelihood of error. On the other hand though, mass produced items lack personal touch. The process of creation is the only way to bring soul and unrepeatable character to an item. Although some of the factory made clocks are a pleasure to look, at they lack the uniqueness and artistic value of its handmade counterparts.
Factory Production vs Creation
Artistic Creation is an act where an item/piece of work brought into existence is influenced by ever changing emotions of the maker. Having direct contact with the raw materials allows the artist to expose already present unique features which otherwise would be lost in machine production. Moreover, sensory response to different textures and character of worked materials allows interaction between the creator and the medium. The above shows that hand making an artistic piece, like wooden wall clock is a unique act in itself.
The exact opposite happens in machine mass production – repetitive cloning where act of creation is substituted by predictable outcome of machinery precision. Peak Art artistic wall clocks even when made according to the same design/colour pattern will always have unique features and distinctive character.
Who would choose the factory made timepiece? The mass produced clocks would be a suitable choice for people who treat it purely as a time telling device and do not pay attention to artistic value of home decoration.
Who wants something unique? Whereas people with more refined taste and looking for unique features and character will more often buy handmade or custom made wall clocks.
Artistic quality has its price
As you have found, Peak Art artistic wall clocks can be much more expensive that mass produced timepieces. Why? The explanation is quite simple. Each of our clocks has been created by a devoted artist passionate about her work, taking her time to make a unique 3-dimensional art piece with unrepeatable features and character. In addition our clocks are made of high quality materials like real wood and metal. Most, factory made, large wall clocks available today are just an MDF printout or thin, flat, metal cut-out with poor quality and cheap look.
So who would choose a handmade wall clock?
To answer this question, we can use our own example. Peak Art clocks are usually chosen by people with distinctive taste for charismatic items which would bring character to the interiors. People who would rather not have a large clock unless it is a masterpiece bringing the “wow” effect to the room. Those who treasure extraordinary accessories, art connoisseurs, people looking for unusual impressive gifts, people who appreciate value of artistic creation. Peak Art clocks are only for elite who can see beyond “just a clock” cliché and that is what makes them even more special.